Negotiation & Deal Structuring: BizBit #5 - Be Fair
If you've ever had someone pay you begrudgingly or with an unpleasant attitude you understand why being fair is very important in business. You can take a nice person, lock them into an unfair agreement and watch how the relationship deteriorates.
Not saying to give away the farm, but you really need to understand the value of what you're offering in exchange for what you take.
If you establish a reputation of being fair, business will happen more effortlessly for you.
Admittedly, fair is a subjective word. It still represents something to strive toward.
How is fair determined, you might ask. It's simple and boils down to what mothers have been telling their children for ages, "treat others as you'd like to be treated".
The result will be long lasting business relationships that are based on a solid foundation, with equitable exchanges.
H2B
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